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HomeStartupsVideo Commerce Platform Trell Baggage $11.four Mn In Aftermath Of TikTok Ban

Video Commerce Platform Trell Baggage $11.four Mn In Aftermath Of TikTok Ban


KTB Community, Sansung Ventures, Sequoia’s Surge, Firebolt Ventures and others have participated within the spherical

Trell was launched in 2017 and has raised practically $16.95 Mn until date

It famous a 500% surge after Chinese language app ban, and has practically 75 Mn downloads thus far

Bengaluru-based video-first expertise discovery platform Trell has raised $11.four Mn (practically INR 85.three Cr) in Collection A funding spherical led by KTB Community.

Different marquee traders Samsung Ventures; Teachable CEO Ankur Nagpal; Pinterest, Sq. and DoorDash board member Gokul Rajaram; and former head of Google Play Retailer Growth Vineet Buch additionally participated through Firebolt Ventures. Even present traders Sequoia’s Surge, Fosun RZ Capital and WEH Ventures joined this funding spherical.

Based in August 2017 by a group of IIT Bombay alumni Pulkit Agrawal, Prashant Sachan, Arun Lodhi and NITIE alumni Bimal Kartheek Rebba, Sequoia Surge startup Trell is a community-based platform enabling way of life discovery by way of video-based content material in numerous Indian languages. It allows folks to create visible collections of their journey and native experiences and share it as a traditional slideshow video or copyrighted-images on different platforms.

Chinese language App Ban Increase Trell To One other Stage

The corporate has raised practically $16.95 Mn until date. It has additionally famous a 500% development price because the Indian authorities determined to ban 59 Chinese language apps, together with TikTok, in June 2020. Trell has over 15 Mn creators on its platform receiving greater than 5 Bn views because the Chinese language apps ban.

Commenting on the identical, Trell cofounder Sachan mentioned, “We are glad to see the rapid growth and consumer love at Trell. Even today, over 500Mn Indian language internet users are struggling with lifestyle inspiration and purchase decisions. With more regional key-opinion-leaders (KOLs) coming on Trell, our aim is to become the most relatable lifestyle community commerce platform for our users.”

Total, the corporate has 75 Mn downloads and 25 Mn month-to-month lively customers on its app. Within the final 12 months, the corporate claims to have grown 27x, rising as one of many outstanding way of life social platforms in India.

“Trell has shown incredible growth over the last few months and we believe it’s only the beginning of what will come in the future. We were especially impressed by how the team dealt with unexpected user growth during the Covid-period. It’ll soon be a most prominent lifestyle social discovery platform in India and we’re happy to ride on a rocketship,” mentioned Hyesung Kim, KTB Community.

Chingari, Mitron In Competitors Too 

Trell isn’t the one Indian software reaping the advantages of the federal government’s ban on Chinese language apps. The ban on TikTok, which had greater than 200 Mn lively customers in India as of June 2019, left a gaping gap within the short-video sharing platform area. Indian apps reminiscent of ‘Mitron’ and ‘Chingari’, billed as Indian options to TikTok, have seen an enormous uptick by way of customers and video uploads.

Homegrown quick video platform Chingari has raised INR 10 Cr (practically $1 Mn) in seed funding from LogX Ventures, AngelList’s Utsav Somani, NowFloats’ Jasminder Singh Gulati, AL Belief (Vistra ITCL), Village World. Mitron had raised an undisclosed quantity in seed funding led by 3one4 Capital and a LetsVenture syndicate record led by Arun Tadanki, solely two days after the Chinese language app ban. The corporate is reportedly in talks to boost one other $2 Mn from Nexus Enterprise Companions, former Commonfloor co-founder Sumit Jain, and PineLabs’ CEO Amrish Rau.

When it comes to numbers, Chingari recorded greater than 23 Mn downloads within the month because the ban, whereas 17 Mn downloads in a span of some weeks since launch.




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