Friday, February 14, 2025
HomeBusinessProducts of 30,000 small brands accommodate 80% of population: Report

Products of 30,000 small brands accommodate 80% of population: Report

Products of 30,000 little brand names deal with 80% of population: Report

BRAND-NEW DELHI: Family products of over 30,000 brand names operating at little and medium scale accommodate a majority of the nation’s population, while only 20 per cent use such products offered by huge business homes, a study said. Products of Fast Moving Consumers Goods (FMCG), consumer durables and cosmetics from over 30,000 little and medium brand names are catering to the need of 80 per cent of India’s population, according to the survey by traders’ body CAIT.
The study was conducted on the basis of usage of item consisting of food grains, oil, grocery, personal cosmetics, inner wear, ready-made garments, charm and bodycare, shoes, toys, instructional video games and health care.
“It’s a myth that about 3,000 big brands of corporate homes, especially in the FMCG sector, customer durables and cosmetics and so on, are dealing with the needs of the people of the country. In fact, more than 30,000 small and medium but regional level brand names are the largest factor in fulfilling the need of individuals of India,” CAIT (Confederation of All India Traders) stated.
The study said the need of a vast majority is fulfilled by the products of small and tiny manufacturers sold in loose quantity.
Big brand names remain in need amongst individuals of higher and upper-middle class due to extensive media and outdoor publicity and endorsements by celebs, CAIT secretary basic Praveen Khandelwal stated.
On the other hand, brands of small manufacturers are offered through one-to-one contact in between consumers and shopkeepers, also through word-of-mouth among people of medium, lower-medium income groups and those coming from economically weaker sections, he added.
Released at Sun, 17 Apr 2022 11:49:07 +0000

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments

chiffon dress design in pakistan on Realme 6 Pro Review | NDTV Gadgets 360
You searched for on Realme X50 Pro 5G Review
Telefoane Mobile Ieftine si Accesorii on Oppo Enco Free True Wireless Earphones Review