Group India and Royal Challengers Bangalore captain Virat Kohli appointed as model ambassador of Gurugram-based edtech startup
Digital funds large Paytm had onboarding cricketing legend Sachin Tendulkar as its model ambassador
Moreover cricketers turning model ambassadors, the startup ecosystem has been more and more getting concerned in cricket
As cricket lovers await the resumption of the annual extravaganza Indian Premier League (IPL), startups have begun onboarding prime cricketers as their model ambassadors. In a contemporary, Group India and Royal Challengers Bangalore captain, Virat Kohli will pad up for a brand new function because the model ambassador of Gurugram-based edtech startup Nice Studying.
Kohli’s appointment on Monday (September 15) coincides with digital funds large Paytm, onboarding cricketing legend Sachin Tendulkar as its model ambassador.
Tendulkar and Kohli be part of the log checklist of Indian cricketers who’ve related themselves with startups.
Cricketers As Model Ambassadors
Virat Kohli: Nice Studying, Himalaya Drug Firm
Sachin Tendulkar: Paytm
Harbhajan Singh: eBikeGO
Rohit Sharma: BharatPe, Oakley and Noise
Bhuvneshwar Kumar: Playerzpot, ASICS
Jasprit Bumrah: BharatPe, ASICS
Suresh Raina: BharatPe, WTF Sports activities
Ajinkya Rahane: ELSA Corp
Shardul Thakur: Tata Energy
Shubman Gill: BharatPe, Protinex
Ravindra Jadeja: BharatPe
Shreyas Iyer: BharatPe
Prithvi Shaw: BharatPe
Sanju Samson: BharatPe
Mohammed Shami: BharatPe
Yuzvendra Chahal: BharatPe
Brett Lee: SportsAdda
Harsha Bhogle (commentator): Fantasy Akhada
Moreover cricketers turning model ambassadors, the startup ecosystem has been more and more getting concerned in cricket.
In 2019, Indian edtecGreat Studying h decacorn ($10 Bn valuation) BYJU’S set the pattern when it took over from Chinese language phone-maker Oppo because the official crew sponsor for the Indian cricket. The deal allowed BYJU’S to show a industrial emblem on the jerseys of the Indian males’s and ladies’s, the Below-19 and the A-teams.
Final month, fantasy sports activities platform Dream11 received the title sponsorship rights for the IPL 2020, with a bid of INR 222 Cr. Dream11 received the rights, after the league’s earlier sponsor, Chinese language phone-maker Vivo pulled out of sponsoring the 2020 version, amid rising anti-China sentiment in India after border clashes between the 2 international locations in Ladakh’s Galwan Valley in June.
Different Indian startups, equivalent to digital funds decacorn Paytm, which is India’s highest-valued startup at $16 Bn in June 2020, can be title sponsor with the BCCI.
The checklist of Indian startups related to the IPL additionally consists of smaller companies, equivalent to ecommerce retailer The Souled Retailer, and shopper electronics startup ‘boAt’, who’re related to varied IPL franchises as merchandise companions. Dream11Nice Studying
