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Amazon alleged that MNS employees tore the corporate’s poster as their app didn’t have Marathi language choice
MSN began a ‘No Marathi, No Amazon’ marketing campaign final month, and wrote to Amazon as nicely for this demand
Moreover Hindi, Amazon is planning so as to add Kannada, Malayalam, Tamil and Telugu interface on its app
There’s contemporary bother for Amazon in a 12 months stuffed with controversies, and this time, the corporate has turn out to be entangled in a political agitation. The Dindoshi Courtroom in Mumbai has issued a discover to Maharashtra Navnirman Sena (MNS) chief Raj Thackeray, on Thursday (December 24), over a case associated to vandalism of Amazon India’s promotional posters.
The court docket has directed the political chief to look on January 5, 2021in connection to a plea filed by Amazon India, alleging that MNS employees tore the corporate’s poster as its app didn’t have Marathi language choice.
The celebration has additionally expressed displeasure over Amazon not providing a Marathi language interface on its platform. Final month MNS began a marketing campaign, ‘No Marathi, No Amazon’, as nicely. Earlier this month, MNS chief Akhil Chitre additionally wrote to Maharashtra minister Subhash Desai highlighting that Amazon app is tough to make use of for Marathi-speakers as a result of absence of the language.
Then the celebration additionally wrote to the ecommerce platform on December 22, warning of agitation if their calls for are usually not fulfilled. The letter specified that the political celebration has no intention to struggle a authorized battle with Amazon, however they’ll go to “any extent” for his or her mom tongue.
The corporate began experimenting with the Hindi language interface again in 2018 to draw extra clients from Tier II, Tier III and rural areas. The corporate, in September 2020, introduced that it’s going to add 4 extra languages to its platform — Kannada, Malayalam, Tamil and Telugu. Nevertheless, it’s but so as to add different in style languages resembling Marathi or Bengali.
Final 12 months, Amazon additionally launched an automatic messaging assistant in Hindi, whereas customer support is accessible in 5 Indian languages, together with English, Hindi, Kannada, Telugu, and Tamil.
The corporate’s voice assistant Alexa additionally rolled out vernacular languages interface earlier this 12 months. The sensible voice assistant is supplied with Hindi, Marathi, Gujarati, Kannada, Bengali, Tamil, Telugu, amongst others.
By the 12 months, Amazon has needed to cope with numerous protests, together with the now-familiar protests by sellers over {the marketplace}’s insurance policies and practices. The corporate has completed FY20 with an even bigger loss than the earlier 12 months, as per its latest financials.
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