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HomeStartupsMelorra Raises $8.9 Mn Led by Shadow Holdings

Melorra Raises $8.9 Mn Led by Shadow Holdings


Lightbox and Embassy Group’s CFO Gopinath Ambadithody additionally participated on this spherical

Previous to this, the corporate has raised $12 Mn from Lightbox Ventures and BlackSoil Capital

The corporate claimed to have recorded a 400% year-on-year (YoY) development in FY19

Indian effective jewelry model Melorra is elevating INR 66 Cr (practically $8.9 Mn) in debt funding led by Shadow Holdings. Lightbox and Embassy Group’s CFO Gopinath Ambadithody additionally participated on this spherical.

In accordance with the ministry of company affairs filings accessed by Inc42, Melorra’s father or mother firm August Jewelry father or mother restricted has allotted 11,233 Compulsorily Convertible Debentures (CCDs) of nominal worth of INR 100 ($1.36) per debenture and a value band of INR 58,931 ($802 Mn) per CCD.

Right here’s a breakdown of CCD spherical:

  • Shadows Holdings has picked up 8,344 CCD value INR 49.17 Cr ($6.6 Mn)
  • Lightbox Enlargement Fund has picked up 1,401 CCD value INR 8.25 Cr ($1.12 Mn)
  • Lightbox Ventures II has picked up 1,139 CCD value INR 6.71 Cr ($913Okay)
  • Gopinath Ambadithody has picked up 349 CCD value INR 2.05 Cr ($279Okay)

Again in June 2020, Inc42 reported that the corporate was elevating INR 9.32 Cr ($1.26 Mn) in debt from Beeline Impex Personal Restricted, Chowdry Associates and current investor Lightbox Ventures. In accordance with the Ministry of Company Affairs (MCA) filings, Lightbox Ventures II and Lightbox Enlargement Fund, is investing round INR 7.57 Cr. Beeline Impex Personal Restricted and Chowdry Associates are investing INR 75 Lakh and INR 1 Cr respectively.

Previous to this, it had raised $12 Mn from enterprise capital corporations Lightbox Ventures and BlackSoil Capital. This spherical additionally features a few renounced household workplaces similar to Nice Jap Transport Firm led by Ravi Sheth, the Burmans of Dabur, Rainmaker Ventures and the Jeejeebhoy household workplace.

Based in 2016 by Saroja Yeramilli, Bangalore-based Melorra has been part of daily-wear gold jewelry. The corporate claims to be promoting “trendy and lightweight” jewelry that mirror international minimalist traits. The corporate makes use of a computer-aided design (CAD) to instantly promote to shoppers. The corporate sells jewelry from the web platform and android and iOS functions.

Within the monetary yr 2018-19, the corporate claimed to have recorded a 400% year-on-year (YoY) development. For the FY20, the corporate was anticipating to develop its revenues by five-times. Nevertheless, the corporate hasn’t printed the revenues for FY20 but.

Apart from Melorra, among the different gamers on this sector embody CaratLane, Velvetcase, Sukkhi, Bluestone, Radiant Bay and Kuber Field. As per IBEF report, the gems and jewelry sector contributes round 7% of the nation’s GDP and 15% to India’s complete merchandise exports.




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