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Indian Startups On The Folks Issue & Constructing Nice Product Groups

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A profitable product group, nonetheless, not solely wants nice product managers and designers, but in addition a imaginative and prescient that may propel it in the direction of the fitting objectives

Whereas India is on its option to turn out to be a product hub with tech startups teeming the horizon, there’s hardly any playbook out there for product leaders on constructing a product group

As we spoke to entrepreneurs and product leaders, we realised simply how nuanced product improvement has turn out to be and the way important a motivated product group is

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This text is a part of The Product Summit 2020, India’s largest digital product convention, to be held on October 10th & 11th, 2020. Click on right here to know extra!


What lies behind the success of a product? A fantastic thought, an enterprising founder, a advertising group that may hack the consumer-product matrix might help a great distance however finally it’s the product group that determines the form and dimension of what’s going to delight the tip person.

A profitable product group, nonetheless, not solely wants nice product managers and designers, but in addition a imaginative and prescient that may propel it in the direction of the fitting objectives at each stage — from constructing a minimal viable product by way of attaining product-market match after a number of iterations after which increasing the scope and scale of the product to cater to adjoining segments. 

Whereas India is on its option to turn out to be a product hub with tech startups teeming the horizon, there’s hardly any playbook out there for younger firms and product leaders on learn how to marshall a product group.

In search of to plug this hole, Inc42 and The Product People have chalked out The Product Summit, a two-day showcase of India’s most seasoned product leaders, founders and VCs. As we spoke to entrepreneurs and product leaders throughout the course of our planning, we realised simply how nuanced product improvement has turn out to be and the way important a motivated product group is within the success journey for startups. Listed here are some excerpts from our conversations: 

Tejas Vyas

Tejas Vyas began his profession as a software program engineer at Tata Consultancy Companies earlier than launching Epic Browser because the technical head of Hidden Reflex in 2010. In 2012, he joined BigBasket as a product architect and rapidly rose by way of the ranks to turn out to be the pinnacle of merchandise.

Having seen Bigbasket by way of its scaling-up part, Vyas stated that it’s essential that product managers are made to really feel like they personal the issue, the metrics, the affect and the answer.

“The primary motivator for a product manager is their ability to solve the problem and create the necessary impact so that they feel that they have done something big,” he added.

Most challenges emanate when leaders don’t perceive the motivation of a product supervisor being a helpful particular person contributor. This results in a top-down method the place clear possession areas aren’t outlined and PMs aren’t empowered to resolve issues on their very own. Vyas stated that if product leaders don’t spend time enjoying the function of a ‘connector’ they’re setting themselves up for failure.

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Harsha Kumar

Harsha Kumar began her profession as a software program engineer and product supervisor. She oversaw Ola’s development from 3K rides per day to one million rides between 2014 and 2016 and the corporate’s unicorn valuation.

As a VC with Lightspeed Enterprise Companions India for the previous four years, she has invested in firms equivalent to fintech startups Setu and OkCredit, audiobook app PocketFM and hiring platform Upraised to call a couple of. 

Kumar believes that anybody who’s severe about constructing a product must evaluate the construction of the product group. Product groups the place designers and managers are working collectively would result in much less friction as having the identical particular person on high creates extra concord. 

Companies, the place product designers are used as assets to simply assist the product supervisor, would see completely different outcomes in comparison with different startups the place they’re an integral a part of the product group. 

“A designer is solving his design skills whereas a manager is using his analytical skills to solve the same problem… Two product managers doing their thinking and then going to a designer and then saying ‘Colour it’ leads to a very smart resource being ridiculously under utilised,” she added.

Karan Bajaj

Karan Bajaj, founder and CEO of edtech startup WhiteHat Jr, is aware of a factor or two about scaling up after WhiteHat was acquired by BYJU’s for a hefty $300 Mn after simply 18 months out there. WhiteHat Jr permits children aged 6-14 to be taught programming and coding by way of one-on-one video courses.

In keeping with Bajaj, product groups are motivated by two issues — the character of the problem and the dimensions of the affect. “If the work is complex and can impact thousands of people, then it’s exciting,” he stated.

Amit Bansal 

Amit Bansal began his profession as a gross sales supervisor at Asian Paints however then modified tracks to pursue a profession in product administration that took him to numerous software program firms within the US. After rising up the ranks to turn out to be the product head at Talisma, Bansal determined to strike out on his personal. 

The founder and CEO of WizKlub Studying, an edtech startup that runs on-line coding courses for teenagers aged 6-14, stated “Treat your product managers as mini CEOs. Let them take ownership of the product, think how the product would sell and build the profit and loss model for the product.”

In keeping with Bansal, product managers shouldn’t be requested to construct a sure function however as a substitute given a enterprise downside to resolve. It’s additionally essential to create a tradition of data-driven choice making and provides product managers the house to make errors and be taught from experiences.

Akshay Mehrotra 

Akshay Mehrotra, the CEO and cofounder of digital lender EarlySalary, was a advertising skilled earlier than taking the entrepreneurial plunge. As head of product technique at EarlySalary, Mehrotra believes that transparency and equity are the 2 pillars that decide the success of a product group. 

In keeping with Mehrotra, an essential a part of preserving a product group motivated is asking it to look past instant issues and concentrate on giving a recent perspective to issues.

Achin Bhattacharyya

Achin Bhattacharyya is a chartered accountant and rose to be a director at Deloitte after working with large names equivalent to PwC, KPMG and Common Electrical. He took the entrepreneurial plunge in 2018 with Pocket book, after a sabbatical spent traversing the size and breadth of the nation to grasp the challenges of shaping younger minds.

The CEO and founding father of the edtech platform stated that constructing an important product group at all times begins with the fitting rent. “We have a detailed recruitment process — because it’s not only about hiring the right talent, but equally important is that we are right for the candidate,” he added.

Since a large a part of the workforce of a tech startup could be very younger, as soon as an organization has the fitting hires, it’s important that they keep motivated. Valuing individuals and giving them a way of job safety and acceptability actually assist in optimising their contribution and it’s additionally essential to respect them for a similar, in response to Bhattacharya.

“Just like a cricket team which practices in the nets,  a product team has to be given ample opportunity to express their creativity, have their contributions valued and ensure that they are not assigned tasks but made co-owners at every step of the way,” stated Bhattacharya.

Sameer Ramesh 

Sameer Ramesh is the cofounder of edtech platform MyCaptain and likewise heads product improvement on the startup. MyCaptain helps college students pursue their passions within the arts, know-how and enterprise by connecting them with mentors of their explicit fields.  In keeping with Ramesh, probably the most important ingredient for making a profitable product group is a imaginative and prescient that members can work in the direction of to impact change on the earth. 

A product chief must also be sure that they’re on target in the direction of attaining the imaginative and prescient at each step of the best way and rejoice every milestone on the product journey.

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“At the start, get generalists who connect to your vision. Develop them to be independent and capable of leading teams. Then make sure you give them the freedom to do their role and to make mistakes,” Ramesh stated.

Soham Chokshi

After graduating from IIT Madras and dealing at Deutsche Financial institution as an analyst, Soham Chokshi struck out on his personal with logistics options supplier Shipsy in mid-2015. The startup goals to create data-driven merchandise to enhance operational effectivity within the provide chain business.

In keeping with Chokshi, it’s essential {that a} product chief creates a technique to hyperlink the group’s work to clear enterprise outcomes. This is not going to solely problem the product group to attain not simply roadmap-level function launch targets, however numeric targets round adoption and retention as properly.


Tejas Vyas, Harsha Kumar and Karan Bajaj might be talking at The Product Summit — India’s First And Largest Digital Product Convention, supported by Amplitude, AWS, Dell Applied sciences, and DigitalOcean, scheduled for 10th & 11th October 2020. Register Now!



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