India Smart Device Shipments Saw 1 Percent Dip in Last Quarter, Xiaomi Leading Brand: Counterpoint
India’s mobile phone shipments are down by 1 percent year-on-year (YoY) in the January-March quarter of FY22. Owing to the scarcity of elements and a sharp decrease in demand, mobile phone shipments struck 38 million units in Q1 2022. The data has actually been revealed in the most recent research from Counterpoint’s Market Display service, which reflects the results of COVID-19 on the smart device market in India. The third wave of the pandemic, which struck the nation in January this year, led to a slow start to the quarter, which acquired some speed in the last few weeks of March quarter.As per a report by
Counterpoint Research, in spite of the decline, Chinese brands controlled with over 74 percent market share in Q1 2022. Much like the very first quarter of last year, Xiaomi stayed on top position in India’s mobile phone market with 23 percent share. However, its YoY market share came down by 13 percent year-on-year. Counterpoint’s deliveries figures for Xiaomi include the Poco brand name. The Chinese mobile phone maker managed to lead the marketplace even in the presence of intense competitors, element shortages and inflation. The brand name has also won the 2nd spot in 5G deliveries for the first time in the Indian market.Xiaomi was followed by South Korean smart device brand Samsung, which has actually driven the customer need with the introduction of the Galaxy A series. Surprisingly, the business kept the leading position as the top-selling 5G mobile phone brand name in India for the second successive quarter. With a 1 percent YoY decrease in Q1 2022, Samsung held 20
percent market share in mobile phone shipment.Next in the list is Realme, the only brand name amongst the top 5 to see a YoY growth of 40 percent in Q1 2022. Realme’s market share stands at 16 percent, up from 11 percent share in 2015 in Q1. The deliveries for Realme models saw a fast choice after the festive season. Other aspects that operated in Realme’s favour are usage of Unisoc chipsets, targeted item portfolio, and aggressive
channel strategy.Vivo and Oppo recorded 4th and 5th position, respectively. While Vivo dealt with an 8 percent YoY decrease, Oppo’s shipments declined 18 percent YoY in Q1 2022. However, Vivo’s market share for mobile phone delivery stands at 15 percent, while Oppo recorded a 9 percent share. Counterpoint’s figures for Oppo do not consist of the OnePlus brand.Apple registered 5 percent YoY development in Q1 2022, being the top-selling brand in the premium section, the report. India’s general handset market shares Picture Credit: Counterpoint Research Study When it comes to the general India handset market (function phones+smartphones), Counterpoint reports deliveries 16 percent YoY, and the function phone market particularly saw a 39 percent YoY decline in deliveries. Itel lead the feature phone market, with a 21 percent share. When combining all the Transsion Group brand names -Itel, Infinix, Tecno-the company took the fourth area in the overall
handset market. On the other hand, OnePlus grew
347 percent YoY in Q1 2022, credited to
the success to OnePlus Nord CE 2 5G and OnePlus 9RT shipments. OnePlus likewise captured 3rd position in premium segment.Out of the overall smartphone shipment share, 5G handsets contributed more than 28 percent, along with 314 percent YoY growth. The share is anticipated to cross 40 percent in coming quarters.Published at Fri, 29 Apr 2022 15:28:35 +0000