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HomeStartupsHow Edtech Startup Quizizz Scaled Up To 65 Mn MAU Globally

How Edtech Startup Quizizz Scaled Up To 65 Mn MAU Globally


Bengaluru-based edtech startup Quizizz claims to have recorded 65 MAU, in comparison with 50 MAU in June this 12 months, organically

Quizizz’s app is being utilized by lecturers in over 150+ international locations, the place 50% of customers come from the US, adopted by Southeast Asia and Europe

Quizizz claims to offer lecturers the entry to over 100+ Mn query repositories

When John Corippo, a number one educator and an influential instructor within the US revealed his favorite edtech software Quizizz and the way it modified vocabulary studying at a chat present known as ‘10-minute instructor podcast’ with Vicki Devis, little did we all know that this Indian app is creating an enormous buzz globally.

From non-public colleges within the US to low-income colleges in Kenya and worldwide colleges in India, everyone seems to be signing up for Quizizz that appears to be gaining lots of traction among the many lecturers and college students. With near 50% of its consumer base within the US, the Bengaluru-based startup is being utilized by colleges in California, Michigan, Alaska and loads of different states.

The corporate additionally claimed that its app is being utilized by lecturers in over 150+ international locations, together with Indonesia, Kenya, Saudi Arabia, the UK, Australia. It not too long ago recorded 65 Mn month-to-month energetic customers (MAU), witnessing a 30% enhance from the 50 Mn MAU in June this 12 months. This places it within the ballpark as international edtech gamers corresponding to Udemy, Duolingo, Khan Academy and Coursera. 

“Hopefully, we are going to look to the touch 100 MAU within the coming months,” stated cofounder Ankit Gupta. 

And in accordance with him, that is with out spending a single greenback in advertising.

Making Studying Enjoyable & Partaking  

Based by Ankit Gupta and Deepak Pleasure Cheenath in 2015, Quizizz makes use of the time-tested quizzing technique to assist individuals study or educate matters and topics round their curiosity areas, in-person or remotely. Following a freemium mannequin, Quizizz is free to make use of, however extras corresponding to detailed reply explanations, customized matter tagging and reporting, efficiency dashboard, analytics, premium query repositories and different worth additions. 

Creators, informal customers, lecturers and even enterprise customers have the choice of selecting from 100+ Mn questions from Quizizz’s repository to create quizzes on any matter. The training setting is much less like a classroom so college students or contributors can reply at their very own tempo as a substitute of feeling the stress to maintain up with others. 

It’s nonetheless early days in India for Quizizz with just some worldwide colleges on board. Now the startup is seeking to combine Indian regional languages to spice up adoption, however does admit that technology-enabled studying has solely not too long ago grown in India. 

It’s additionally working with companies and nonprofits world wide for worker engagement actions and company coaching. A few of its purchasers embody AWS within the US, Discovery Community in Norway in addition to Deloitte, who’re utilizing Quizizz for industrial and safety coaching. 

That is a part of the subscription play for the startup as worker engagement and company coaching programmes will likely be a steadier and bigger income in the long term. 

Based on the corporate’s submitting underneath its dad or mum entity ‘Atqm Studying Options Personal Restricted,’ generated INR 3.1 Cr in FY19, a 40% enhance in comparison with the earlier fiscal 12 months. The EBITDA was 34.5 lakhs, a rise of 29% in comparison with FY18. Nonetheless, the corporate didn’t reveal the newest income figures, however claimed that ever since they began monetising on this quarter, they’ve been worthwhile.

At the moment backed by Prime Enterprise Companions, GSF and Nexus Enterprise Companions, it has raised $Three Mn in funding until date. 

The recently-launched subscription mannequin known as Quizizz Tremendous is priced at $19 to $48 per consumer monthly, which is customisable for enterprise customers.

India’s Edtech Startups Shine On International Scale 

Edtech has been essentially the most thrilling sector for entrepreneurs and buyers, globally. Whereas India’s edtech startups like BYJU’s, Unacademy and others have continued to etch India’s title within the international market, the subsequent technology startups like Quizizz are wanting on the market vividly. 

However, the query is how is Quizizz any totally different from a plethora of edtech startups. To this, Gupta advised Inc42 that almost all edtech options that exist right now want to strategy the issue extra like a supplementary schooling outdoors what occurs within the college. “We imagine that the training occurs in school and if we wish to see an actual influence in schooling at a world scale, the easiest way is to empower the lecturers and college students,” he added, stating that its strategy to the issue is barely totally different in comparison with different gamers out there. 

Globally, among the corporations that compete with Quizizz embody Norweigian app Kahoot (Backed by Disney and Microsoft), Quizlet, Brainscape and McGraw-Hill Join, who additionally fall underneath the class of quiz gaming and flashcard apps. Moreover these are informal quizzing apps that even have rewards for customers, corresponding to Quizup and the now-defunct HQ Trivia. Additionally, the income mannequin of those apps are constructed on classroom use, whereas Quizizz is focussing on corporates and nonprofits.  

“These are all principally pen and paper-based quiz apps, nevertheless, we, then again, look to make studying extra partaking and enjoyable by way of gamification and analytics,” stated Gupta, stating the USP of the corporate. 




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