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Cloud Property Administration System firm Hotelogix, resort administration software program firm Axisrooms and buyer engagement options platform RepUp, merged into Hotelogix PTE
The brand new entity will likely be headquartered in Singapore, delivering options throughout operations, distribution, popularity and guest-facing applied sciences, amongst others
The brand new entity claims to have a buyer base spanning throughout 200 international locations and a shopper base of greater than 10,000
On August 25, Cloud PMS (Property Administration System) firm Hotelogix, resort administration software program firm Axisrooms and buyer engagement options platform RepUp, introduced their merger into Hotelogix PTE, headquartered in Singapore. The merged entity will ship options throughout operations, distribution, popularity, advertising and marketing automation and guest-facing applied sciences, rising as one of many largest SaaS platforms for the hospitality business within the Asia-Pacific area. Earlier than the merger, Hotelogix was headquartered in Noida, Axisrooms in Bengaluru and RepUp in Gurugram. Hotelogix was based in 2008, Axisrooms in 2011 and RepUp in 2014.
It’s claimed that the merger of the three entities has given Hotelogix PE a buyer base spanning greater than 100 international locations, working with greater than 10,000 companies together with lodges, resorts, campsites, villas and trip leases, amongst others. With greater than 200 staff, the corporate now goals at buying greater than 20,000 prospects within the subsequent three years.
Accel Companions, Vertex Ventures, Saama Capital and Seedfund amongst others are current traders of the businesses and are backing the merger.
In response to the executives of the three firms, the merger would allow them to harness the ability of knowledge throughout operations, distribution and buyer expertise techniques to ship a greater expertise to its purchasers’ prospects.
Aditya Sanghi who will proceed to be the CEO at Hotelogix, stated, “With this merger, we will have a wide range of solutions to offer which will give superior value to our customers and increase our share of wallet. This definitely gives us a huge competitive edge against our competitors at a global level.”
The merger of the three hospitality firms comes amid the Covid-19 pandemic, with the hospitality business going through a extreme income crunch, main a number of firms to both lay off staff or announce furloughs or pay cuts.
In April, Indian hospitality large OYO’s CEO and founder Ritesh Agarwal, in a video message, talked concerning the firm’s resort occupancy charges falling by 50-60% and the corporate’s steadiness sheet coming underneath extreme stress. The decline in OYO’s revenues led to wage cuts, furloughs and layoffs throughout all 80 international locations it operates in.
Apart from OYO, journey and hospitality SaaS startup RateGain additionally introduced furloughs and pay cuts for workers in April, with the administration crew taking 50-100% pay cuts, to tide over the monetary disaster brought on by the Covid-19 pandemic.
Contemplating that the pandemic had introduced the journey and hospitality business to a standstill, RateGain stated that the majority of its prospects, rivals and suppliers had been in survival mode from March onwards. The hospitality manufacturers and OTAs related to RateGain embody Leela Lodges, Makemytrip, OYO, RedDoorz, Lufthansa, Finnair Holidays and Bangkok Airways, amongst others.
The federal government allowed lodges and eating places to resume operations from June 8, additionally issuing a 31-point advisory for sustaining security measures and sanitation to forestall the unfold of Covid-19.
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