He would be the face of the model for the following two years
He has invested an undisclosed quantity within the gaming startup
Fantasy Akhada goals to spend money on buyer engagement and retention.
Common cricket commentator and columnist Harsha Bhogle has joined fingers with Fantasy Akhada – a fantasy sports activities platform. He would be the face of the model for the following two years and has invested an undisclosed quantity within the gaming startup.
Based by Amit Purohit in January 2020, Fantasy Akhada claims to have over one lakh prospects on the platform.
Over the following few months, the corporate plans to leverage the funding raised up to now coupled with Bhogle’s affiliation to drive the following section of progress. Over the following quarter, on the again of IPL 2020 and a packed cricket calendar, driving the important metrics aggressively for the Every day Fantasy Sports activities mannequin will likely be a key focus space for the organisation.
One other key focus space the place the corporate says it’ll make investments time is on buyer engagement and retention.
In 2019, Bhogle had invested in Gurugram-based finance market Chqbook. Based in 2017 by Vipul Sharma and Rajat Kumar, the startup focusses on bridging the hole within the digital lending market utilizing machine studying algorithms to match prospects to the proper lending supplier.
Harsha mentioned, “I have always been interested in fantasy sport because it allows fans to test their wits against others and allow them to be more involved. Fantasy Akhada is an initiative of hard-core sports lovers who understand the fan and fantasy sport and I enjoy seeing young, driven people trying to move ahead. I am hoping Fantasy Akhada will become a platform where fans can congregate and enjoy playing fantasy sport”.
Amit elaborates, “We are excited to have Harsha, a stalwart in the world of cricket, join us as an investor at this stage of our journey. When we decided to look for a brand icon for Fantasy Akhada, we aimed at having someone who has an immensely powerful brand image in the minds of the Indian Cricket Fans. We were also clear that it was not just about getting a face for the brand but, in fact, we wanted someone who shares our vision that we have for the business and believes in it wholeheartedly. We are a young organization and we would also be looking at Bhogle as a mentor to us from time to time. Hence, we are humble yet highly enthusiastic to have Bhogle onboard with us.”
