Glimpse TV Released to Deal Interactive Experiences on Smart Android Televisions in India
Look– the customer Internet subsidiary of technology business InMobi– on Monday launched Glimpse TV as its most current offering to debut on TVs. Look TV works as a platform for live and interactive content that will be available for access to users straight from the house screen of their wise TVs. Glance has partnered with both content partners as well as television producers to make its brand-new experience live for users. Prior to the most recent statement, the business was known for driving its lock screen experience that is declared to be available on over 400 million smartphones to date.With Glimpse TV,
Glimpse wishes to broaden its content delivery from smart devices to Televisions. The new platform is aimed to provide off-beat material of 5– 20 minutes duration throughout categories such as sports, entertainment, infotainment, e-sports, current affairs, lifestyle, food, and fitness. To make all this possible, Glimpse is using its in-house content developers and has consolidated content providers including Docubay, Epic On, and Zee5. Users on Glimpse television can connect with the material developers straight from their tv home screens by making comments, responses, and taking part in surveys. The brand-new platform likewise offers experiences in which QR codes show up on the material through which users can purchase tickets for movies and events, store live, or publish their expressions about the material directly on their social media accounts. Glimpse TV lets users interact with live television content Photo Credit: Look Comparable to a proprietary layer such as Xiaomi’s PatchWall, Look television comes pre-installed on supported TVs. Users can access the material readily available on the platform directly from the house screen.Piyush Shah, Co-Founder of
InMobi and President and COO of Glance, informed Gadgets 360
that the purpose of bringing Look TV is to provide a two-way interactivity on TVs where the user might actually communicate with their preferred developer, celebrity, or sports individual while they are enjoying their content. The company conceptualised the plan for Glimpse TV a year earlier and has been dealing with the platform for the last some months, the executive said.”We are looking at this as an entire brand-new platform where any such content partners can engage with us and utilize this to their advantage,”he emphasised.” And someplace existing films or music or digital performances or video games can have an entire different experience completely on TV.”Shah specified that Look TV is currently reside on over 300,000 TVs through a collaboration with”a couple of producers “, though he did not expose the name of those partners
.”As we speak, we are speaking to all the main producers on the planet,” he said.Once a user scans a QR code on Glance TV using their smartphone to take actions such as buying an item noticeable on the screen or to participate in a live video game, Look takes them to its proprietary site. Shah, however, recommended that it was possible to take consumers straight to the partner website or their home as well.Glance television presently deals with TVs based upon Android TV. However, Look has plans
to make its platform offered to run on other running systems as well.Manish Gupta, Senior citizen Vice
President and GM of Glimpse, informed Gizmos 360 that the business is focussing on India for the next couple of months, though it does have plans to take Look television to global markets quickly as well.Glance currently has Google and Jio Platforms as innovation financiers on board to assist expand and enhance Glance TV. Also, it has creators and influencers on board through live video and online shopping app Roposo that would likewise assist towards developing content for the television experience.Last month, Look obtained video gaming business Gambit Sports and revealed plans to integrate non-fungible token (NFT)video games to its lock screen experience. The business is most likely to explore comparable moves
for its TV offering in the future.Glance television is intended to be available on 30 percent of all clever TVs in India. Shah said that the nation has a market size of about 80 million smart Televisions at present.According to a report by market research company Counterpoint, wise television share in the general television shipments in India reached 84 percent in 2021. Xiaomi led the market of wise TVs in the country in 2015, followed by Samsung, LG, and Sony. Released at Mon, 11 Apr 2022 05:50:41 +0000