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Flipkart Pronounces Partnership With Nepalese Etailer Sastodeal

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By way of the partnership, Flipkart sellers will achieve entry to Nepalese clients

Sastodeal will host merchandise from Flipkart sellers throughout classes

Flipkart’s personal manufacturers, MarQ and SmartBuy may also be listed on the Sastodeal platform

Indian ecommerce large Flipkart has entered right into a strategic partnership with Nepal-based ecommerce firm Sastodeal to discover cross-border commerce alternatives for its lakhs of sellers. 

Based on the phrases of the settlement, Sastodeal will host merchandise from Flipkart market sellers working throughout the classes of child care and children, audio gadgets, males’s clothes, girls’s ethnic put on and sports activities & health, amongst others, permitting Indian sellers entry to Nepalese clients. 

The corporate claims that the partnership with Sastodeal can be a boon for the MSME sellers on its platform, on the lookout for new avenues of progress as they attempt to revive their enterprise amid the Covid-19 pandemic. Flipkart, with a registered buyer base of 250 Mn, claims that it has 2 lakh sellers throughout India on its platform, of which, 50% come from the Tier 2 and Tier three cities. 

“The partnership with Sastodeal, a homegrown brand like ours, will not just open doors for a wider market reach to our sellers but also allow them to boost their business significantly. E-commerce business in Nepal has huge potential as more and more consumers take to online shopping. The trust a brand like Flipkart has amongst consumers along with the love of a local company like Sastodeal, makes the value proposition for consumers even more exciting,” stated Jagjeet Harode, head of market at Flipkart. 

Flipkart’s personal manufacturers, MarQ and SmartBuy may also be listed on the Sastodeal platform, with a concentrate on classes akin to electronics, dwelling home equipment/dwelling decor, and furnishings.

The primary part of the partnership will see Flipkart’s greater than 5,000 merchandise throughout verticals being listed on the Sastodeal platform. 

These days, Flipkart has been attempting a number of measures and experimenting with completely different choices to diversify its ecommerce enterprise in addition to broaden the client attain for its sellers. 

Earlier this month, it was reported that Flipkart was banking on neighbourhood ‘dark stores’ because it tried to enhance its presence within the grocery supply section. The transfer was aimed to counter Reliance’s JioMart. 

In July, Flipkart additionally introduced its entry within the hyperlocal supply area to tackle Google-backed Dunzo, the most important participant within the section. Flipkart Fast providers will leverage Flipkart’s know-how capabilities and provide chain infrastructure to ship greater than 2,000 merchandise throughout a number of classes — grocery, recent, dairy, meat, mobiles, electronics equipment, stationery objects and residential equipment — within the first part. It should even be onboarding neighbourhood or kirana shops onto its community. The service is at present out there in Bengaluru however will broaden to 6 undisclosed cities within the coming six months.

Flipkart Hikes Commissions From Sellers

An Inc42 report from June highlighted that Flipkart was planning to hike the commissions it charged from sellers, as the corporate witnessed elevated demand for non-essentials within the post-lockdown interval. With the hike in commissions throughout product classes, sellers might need to both increase costs of their merchandise or incur losses, both approach, benefiting Flipkart when it comes to its GMV or burn.

Reportedly, commissions for merchandise could be elevated in elements akin to native delivery costs. 

A spokesperson for the All India On-line Distributors Affiliation (AIOVA) had stated, “The price hikes by Flipkart need to be rolled back, and they should instead reduce their fees for sellers to survive while giving the best benefits to consumers. With the revised fees, the sellers will be forced to increase prices by 5-7%, depending on category and selling price.”

A Flipkart spokesperson had advised Inc42 that it was working with lakhs of sellers so they might resume operations. “We regularly revise our commissions and shipping rate cards based on business metrics and this is a periodic exercise.”



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