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Bollywood Stars That Added Glamour To Startup Funding Panorama


In 2020, there are round seven celebrities which have invested in numerous startups and there is a rise in investments from girls celebrities as effectively

Bollywood celebrities like Alia Bhatt, Anushka Sharma, Deepika Padukone, Kajal Aggarwal, Katrina Kaif, Suniel Shetty and Sonu Sood have invested in startups reminiscent of Nykaa, Digit Insurance coverage, Entrance Row, Sai Property Consultants, Vieroots and Spice Cash

This 12 months, few celebrities like Alia Bhatt, Riteish and Genelia Dsouza and Sonu Sood have grow to be founders of startups like Ed-a-mamma, Think about Meats and Pravasirojgar

2020 has been a troublesome 12 months for the movie trade with most releases and manufacturing halted, so naturally, Bollywood celebrities focussed much more on startup investments and even launched a couple of. 

Contemplating the glamour and the attain related to Bollywood celebrities, it’s no shock that startups have turned to them for endorsements and investments. Over the previous couple of years, movie trade celebrities reminiscent of Amitabh Bachchan, Aamir Khan, Salman Khan, Madhuri Dixit, Shilpa Shetty, John Abraham, Deepika Padukone, Ayushmann Khurrana, Shahid kapoor and Jacqueline Fernandez have invested closely in Indian startups.

This 12 months, there’s a surge within the variety of Bollywood celebrities investing in startups with the likes of Alia Bhatt, Katrina Kaif, Kajal Agarwal proven off their penchant for tech by backing numerous startups. Beforehand, celebrities like Aishwarya Rai Bachchan, Malaika Arora, Shilpa Shetty and others had additionally invested in numerous startups.

The Bollywood Stars Backing Indian Startups

Alia Bhatt

Following swimsuit with Kaif, Alia Bhatt has invested an undisclosed quantity in Nykaa by means of secondary transaction. Earlier, Bhatt had picked up a small minority stake in StyleCracker for an undisclosed quantity in November 2017. 

Based in 2012 by Nair, Nykaa is a web-based market for magnificence and wellness merchandise. The corporate claims to have enhance its presence within the nation with round 70 shops. Additionally, it has its portfolio full of luxurious manufacturers reminiscent of Tom Ford, Jo Malone London, Dior and Givenchy. It competes with ecommerce platforms reminiscent of Amazon Style, Flipkart Style and Myntra.

When it comes to funding, the corporate had beforehand raised INR 167 Cr from Steadview Capital in two completely different tranches in Might this 12 months. In the meantime, It had additionally raised INR 100 Cr from American non-public fairness agency TPG Development and $15.72 Mn from Lighthouse India Fund III.

Anushka Sharma

Bollywood actress Anushka Sharma had invested INR 50 lakh in Bengaluru-based insurtech startup Digit Insurance coverage.

Based in 2016 by Kamesh Goyal and Prem Watsa’s Fairfax Holdings, Digit Insurance coverage is a tech-driven normal insurance coverage firm that gives customised insurance policies at diminished prices on well being, auto, journey, smartphones, business properties reminiscent of shops and vacation properties.

Deepika Padukone

Epigamia backer Deepika Padukone invested within the seed spherical for hobby-focussed edtech startup FrontRow, which raised $3.2 Mn from Lightspeed and Elevation (previously SAIF Companions).

FrontRow engages celebrities and famous personalities to present learners a hands-on and interesting studying expertise from those that have already made an enormous identify for themselves. It has stand-up comedians, cricketers, actors, musicians and different personalities as teacher-influencers. 

Padukone has been an lively investor among the many Bollywood trade. In March, she invested INR 1 Cr as a follow-on funding in D2C meals model Epigamia after first investing in 2019. Final 12 months, the actor’s household workplace had invested in Delhi-based electrical automobile startup Blu Sensible as a part of an angel spherical of $Three Mn.

Kajal Aggarwal

Actress Kajal Aggarwal has donned the hat of an investor after investing an undisclosed quantity in Mumbai-based on-line gaming platform Okie Gaming. She picked up a 15% fairness stake within the firm and will probably be becoming a member of Okie Gaming as a board member.

Launched in February 2020, OKIE Gaming goals to faucet into the evolving market with indigenous digital video games. Its sports activities leagues and video games primarily give attention to regional sports activities like boat racing from Kerala, dahi handi from Maharashtra and extra. At the moment, the gaming platform provides housie or lotto, fantasy cricket, quizzes, ludo and extra

Katrina Kaif

After launching her magnificence model Kay Magnificence final 12 months, Bollywood actor Katrina Kaif has invested an undisclosed quantity in Nykaa by means of a secondary transaction. 

Kaif stated, “I used to be aware of the corporate’s rising model fairness and market management and changing into an investor is the following logical step in sharing the Nykaa imaginative and prescient. Nykaa has opened new avenues for girls to discover and rejoice their very own distinctive concept of magnificence.”

The startup, which turned unicorn this 12 months, had raised INR 167 Cr from Steadview Capital in two completely different tranches in Might 2020. It has additionally raised INR 100 Cr from American non-public fairness agency TPG Development, and valued at $724 Mn publish the spherical in April 2019 and $15.72 Mn from Lighthouse India Fund III.

Suniel Shetty

Actor-turned-entrepreneur Suniel Shetty continued to again new startups in 2020, after investing in a number of ventures in 2019. Shetty invested an undisclosed quantity within the edtech enterprise of Sai Property Consultants. Based by Amit B Wadhwani and Vicky Wadhwani, the upskilling enterprise will give attention to offering shoppers with a mix of training and leisure.

This 12 months, the actor had additionally invested an undisclosed quantity in one other startup referred to as Vieroots. The Kochi-based startup which was based by Sanjeev Nair in 2018 is estimated to be valued at INR 100 Cr.

Earlier, Shetty had invested in a number of startups which embrace Pune-based health and diet startup Squats, a health app backed by Sequoia Capital India’s Surge, Fittr and males’s grooming model Beardo.

Final 12 months, Suniel Shetty had invested an undisclosed funding in Pune-based on-line health group SQUATS. In 2016, he turned an lively startup investor by investing in males’s grooming model Beardo. 

Sonu Sood

Bollywood actor Sonu Sood, who grew to become a messiah for migrant labourers throughout the pandemic has taken a minority stake in Spice Cash which is a subsidiary firm of DiGiSPICE Applied sciences Restricted.The actor has additionally been appointed as a non-executive advisory board member in Spice Capital. 

SpiceMoney was launched in 2015 by Dilip Modi which operates a tech-enabled hyperlocal funds community, offering providers reminiscent of money deposit, Aadhaar-enabled funds system for money withdrawal, mini ATMs, insurance coverage, loans, invoice funds, money assortment centre for NBFCs and banks in addition to ticket bookings and recharge. 

Movie star Launching Their Startups This Yr

Alia Bhatt

Bollywood actor Alia Bhatt has now grow to be an entrepreneur as she has launched a startup referred to as Ed-a-mamma which principally caters to the kidswear class. The startup supplies sustainable garments at a value starting from INR 350 for kids within the age group of 2-14 years.

The startup plans to enter Amazon and Flipkart early subsequent 12 months and the corporate goes to launch its ecommerce web site in April 2021. The startup claims to have naturally sourced and sustainable attire for kids.

Ed-a-mamma is absolutely funded by Alia Bhatt and the corporate claims to have bought 70% of the vary because the launch six weeks in the past and makes use of natural cotton and non-plastic buttons for the garments.

Riteish Deshmukh And Genelia Deshmukh

Bollywood couple Riteish Deshmukh and Genelia Deshmukh launched Think about Meats, a startup that’s trying to enterprise into plant-based meat merchandise. 

But to be launched available in the market, Think about Meats will develop meals objects related to the Indian non-vegetarian client concentrating on preparations reminiscent of biryanis, kebabs and curries. 

Sonu Sood

TV and Bollywood actor Sonu Sood shot to fame on social media throughout the lockdown together with his efforts to assist India’s migrant employees. The actor launched Pravasirojgar, in partnership with edtech startup Schoolnet India, in July this 12 months within the hopes of taking this a step additional. The startup helps migrant and transient employees discover expert jobs at employers reminiscent of Amazon, Max Healthcare, Portea, Sodexo, City Firm, and so on.

Pravasirojgar not too long ago raised INR 250 Cr funding from Temasek Holding-backed Goodworker and shaped a three way partnership with the corporate to succeed in 10 Cr Indians. 




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