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Amazon India Sees Pink After Report Claims Flipkart’s Victory In Festive Gross sales Battle

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A latest RedSeer report claimed Flipkart accounted for 68% of gross sales worth throughout festive season sale

The report, which focussed on Flipkart and Amazon primarily, famous that items value $4.1 Bn had been offered in the course of the sale

Whereas Flipkart is holding two gross sales every lasting per week, Amazon will host a single month-long sale this 12 months

Ecommerce large Amazon India has as soon as once more dismissed claims made by market analysis and advisory agency RedSeer in its report on the festive season gross sales. The report on the ecommerce trade had claimed that Flipkart accounted for 68% of the gross merchandise worth (GMV) in the course of the seven-day sale.

Responding to the report, an Amazon spokesperson has reportedly stated, “We cannot comment on speculative reports without transparent methodology. The Great Indian Festival has given lakhs of sellers and hundreds of brands their festive season on Amazon.in.”

The most recent Redseer report famous that items value $4.1 Bn (INR 29,000 Cr) had been offered on ecommerce platforms in the course of the week-long festive sale, representing a 55% enhance from final 12 months’s $2.7 Bn gross merchandise worth (GMV). The report added that whereas gross sales on each Flipkart and Amazon collectively comprised 90% of the full ecommerce gross sales in India within the week because the gross sales started, Flipkart captured 68% of the GMV.

Final 12 months too, the RedSeer report had discovered Flipkart to have gained the gross sales battle, accounting for over 64% share. Amazon had dismissed these claims at the moment as nicely, saying, “Amazon led with the highest share of transacting customers at 51%, order share of 42% and value share of 45% across all marketplaces in India.”

Inc42 has reached out to RedSeer in search of extra particulars on their methodology and analysis scope

In keeping with RedSeer estimates, the mixed gross sales on Flipkart Group (Flipkart+Myntra) and Amazon accounted for greater than 90% of the ecommerce trade. Flipkart had earlier claimed that its ‘The Big Billion Days’ festive season sale noticed a 1.5x variety of transacting sellers in comparison with final 12 months, of which practically 35% witnessed 3x gross sales. The corporate has delivered 10 Mn shipments with over 3.5 Mn of them delivered by its kirana companions.

Flipkart and its subsidiary Myntra are holding two festive season gross sales this 12 months, of which the primary ended on October 21 and 22 respectively. The corporate will now resume their Diwali gross sales from October 29 onwards for per week. Amazon, then again, has determined to carry a month lengthy festive season sale this 12 months. In keeping with an earlier Redseer report, each Amazon and Flipkart crossed $3.5 Bn (INR 26Ok Cr) gross sales within the first 4 days of the sale, surpassing final 12 months’s mixture numbers.

In the meantime, Flipkart-owned Myntra had claimed that it registered a 100% progress in orders acquired. In keeping with the corporate, 45 Mn prospects visited the corporate’s portal out of which Four Mn shopped 13 Mn gadgets in the course of the ‘Big Fashion Festival’ sale that concluded on October 22.



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