14 Advertisement Firms Found Violating Advertising Standards Throughout IPL: ASCI
At least 14 ads by mobile video game operators relayed during the first week of the ongoing IPL cricket tournament have actually been found to be breaking the guidelines set by the marketing market, self-regulatory watchdog ASCI said on Tuesday. The Advertising Standards Council of India (ASCI) said it screened 35 advertisements from the online real-money video gaming industry between March 26 and April 3, of which 14 were found to be in violation of its code.Brands discovered
to be breaching the code include My11Circle, Fairplay, Gamezy and Winzo, a statement said.
“ASCI is worried to keep in mind that, in spite of clear standards, some online real-money video gaming firms are attempting a shortcut. For an industry that is under significant regulative analysis, such acts by some companies paint the whole industry as irresponsible,” ASCI’s president Manisha Kapoor said.She said IPL(Indian Premier League), which attracts huge eyeballs, needs”accountable behaviour “from brand names, broadcasters, celebrities and advertisement creators.ASCI, which also looks after promoting on digital platforms, found 285 social media advertisements of online real-money video gaming business in infraction of its code which entered into impact on December 2020. The offenses observed include suspicious claims such as’ India’s biggest 1st reward’, while in a number of cases the disclaimer notifying customers of the threats was flashed extremely quickly instead of at a regular speaking pace.In some cases, the advertisements had celebrities acting while the disclaimer was being made, which distracts consumers from essential info about dangers, while others had disclaimers that were smaller sized than what has been recommended.”These efforts at glossing over the disclaimers needed to be carried in the prescribed manner, informing about the threats of monetary loss or game dependency, can seriously compromise consumer interest. ASCI has urged video gaming industry bodies to take up this problem with their members, “it said.ASCI’s declaration said its standards, which were backed by the Ministry of Details and Broadcasting, need brands not to intend the products at minors, not present gaming as a source of income or link it to success.The standards likewise require all advertisements to bring a prominent disclaimer concerning the risk of financial loss and the addictive nature of such video games, the statement added.Published at Tue, 12 Apr 2022 14:30:45 +0000
